An identity refresh that puts graduates’ work at the centre.

An identity refresh that brings individual voices in without losing the recognition and coherence that the platform has been building.

109%
Page views up.

197
Countries and territories where Showcase has been viewed in the last year.

68%
More users than before.

30%
of graduates who responded to the Showcase survey have been contacted regarding a sale, commission, paid work or feature.

Featured in It’s Nice That and The Face

Graduates at the centre.

Main graphic device, referencing screens and access to work online. The frames adjust to fit student work imagery and hold the content inside. A maximum of 3 frames are used, forming the UAL brandmark.

Imagery is from graduates’ work published on the platform. It is impactful and inspiring.

Introduces a secondary colour drawn from students’ work, elevating the individual without fragmenting the whole. It keeps core black and white for institutional messaging across colleges, and introduces colour for college-specific messaging.

Although Showcase mainly lives online, when moving into the physical space, frames adapt to replicate shapes that can be found at the colleges. Iconic stairs, bridges, arches and other shapes frame the content for a limited time.