Welcome
A campaign system to welcome 13,000 new and returning students to the UAL creative community.
Welcome is a yearly campaign across six colleges at the start of the academic year for undergraduate, postgraduate and pre-degree students, spanning dozens of countries, practices and disciplines.
A campaign design universal enough to speak to students from different countries while feeling personal at the same time.
100,000+
Webpage views.
56.3%
Increase in Welcome guide views.
Feeling of belonging
Welcome made new students feel at home.
The University is a universe and each student is a star within it.
Hand-drawn stars collected through workshops at each college form the core visual element, each one unique and part of a constellation.
A holographic material adds depth across print and digital; 3D-rendered for screens, recyclable foiling for print.
Varies across assets in weight, size and position within a flexible grid, adding movement to each composition.
A campaign system where creative education doesn’t respond to the future, it builds it.