Knowledge Exchange
Brand system for Knowledge Exchange, UAL’s bridge between its academic community and the external world.
Knowledge Exchange connects the university’s students, graduates and academics with businesses, communities, policymakers and other institutions.
It sits at a junction: between the university and the commercial world, between internal staff and senior external partners, between playful community engagement and formal institutional positioning.
A system that speaks to Knowledge Exchange’s varied audiences without becoming generic.
In use since 2022
The system has been applied to most of the KE materials, aligning them with the brand and delivering a more consistent message.
Connectivity.
Connectors are the main graphic device. Nodes represent the 5 pillars of the KE strategy and are used to point out information. Branches connect the nodes and act as a framing mechanism to integrate key messages and visuals.
The colour logic handles the audience shift. Bright yellow and aqua carry the community and staff-facing side, cheerful, approachable and fun. Black and white shift the same system toward the institutional side for a more serious and corporate tone.
Navigation as a social act: identity extension and live wayfinding for the Design Show at London College of Communication.