LCF Shows
A two-edition identity system for London College of Fashion’s graduate show, marking its post-Covid return.
London College of Fashion connects recent graduates with the fashion industry in an annual event: the LCF Shows.
The 2021 edition was the show’s return to a physical space after the pandemic, held at Victoria House Basement and bringing undergraduate and postgraduate shows together for the first time.
An identity that carries the College’s personality, elevated and slick, and that holds across a large venue to signal that the shows were back.
From Victoria House Basement to London Fashion Week
Starting as a physical takeover of this venue in 2021, the 2022 system travelled all the way to London Fashion Week for a catwalk debut.
Becoming. That transition from student to graduate, ready to enter the creative industry.
Expanding a logo and type system created by an agency into a full campaign and exhibition system.
The logo became source material: repeated into a pattern.
Letterforms animate from partial to complete, each letter revealing itself as students cross into graduates.
Brand system for Knowledge Exchange, UAL’s bridge between its academic community and the external world.