Saongroup
A spatial identity system for Saongroup’s Dublin headquarters, where every space is somewhere.
Saongroup is the world’s leading online recruiter, operating across 16 countries in Europe, Africa and America. As Saongroup moved into Waterways House on Grand Canal Quay, the space needed to speak to employees and visitors.
An environmental system that responds to the bold and colourful interiors already in place. A space that signals Saongroup’s global reach while giving employees a sense of place.
14
Big-format handmade digital illustrations ranging from 1 to 7m in width.
Interior graphics launched
Meeting rooms, lift lobbies, locker banks, wall surfaces and canteen.
Every space is somewhere.
Each meeting room takes the name of a city where Saongroup operates. Each has a detailed line illustration of that city’s landmarks, drawn as my own interpretation.
Extended from the carpet already in place into lift lobbies and across locker banks, connecting floor zoning to the walls.
The canteen breaks from this deliberately. Traditional Latin American lettering and sayings in Spanish make it a warmer destination, a pause from the office floor.
An identity refresh that puts graduates’ work at the centre.